Purple — This Season's Most Popular Colour

Plum is purple at its most sophisticated — deeper than lavender, warmer than burgundy. One of the season's most talked-about colours, interpreted the MSCH way.

A Colour That Isn't Burgundy

Plum is often mistaken for burgundy, but the two belong to different colour families. Where burgundy leans brown and red, plum carries a distinct purple undertone that gives it a cooler, more refined character. That nuance is exactly what's made plum one of the standout colours of the season — dark enough to feel luxurious, versatile enough to be worn year-round.

At MSCH COPENHAGEN, you'll find purple across the entire wardrobe — from knitwear and wool to outerwear and accessories — always interpreted through our calm, Scandinavian lens, where the colour is left to speak for itself.

How to Wear Purple

Purple works both as a single statement piece and as a full, monochrome look. Pair a plum blazer with the matching trousers for a complete tailored look, or let a single knitted pullover or puffer jacket in plum lift an otherwise neutral outfit. The colour pairs well with black for a cool, editorial finish, and with warm neutrals like beige and oatmeal for a softer, everyday look.

Frequently Asked Questions About Purple

Is plum the same as burgundy?

No. Plum carries a distinct purple undertone, while burgundy leans brown and red. The two are easily confused, but they belong to different colour families.

Can purple be worn all year, or only in autumn?

Purple works especially well in wool and knitwear during the colder months, but the colour itself isn't seasonal — it can just as easily be worn in lighter fabrics the rest of the year.

We continuously add more purple styles as new collections arrive — return to explore the latest additions.

SHOP PURPLE STYLES