MSCH COPENHAGEN is rooted in Scandinavian simplicity. Our collections spring from a love of timeless urban wardrobe basics that can be worn for years to come, something which isn't just about aesthetics but is closely linked to our desire to offer a more sustainable wardrobe – at an affordable price point that allows everyone to join the change. Well-made basics and go-to pieces inherently have a longer life span: the more you wear something, the more sustainable it becomes. The world doesn't need clothes ending up in landfill.